Travel and photography go very much hand in hand and have been close bed partners for many years. This long term association has two quite distinct categories: the photographic images that highlight and promote the travel industry itself and the photographs that people take whilst on holiday.
The travel industry is a huge commercial market and is very sophisticated in the creative ways it promotes itself through photography. High profile commercial photographers command substantial fees and are highly coveted by the travel industry. The phrase 'a picture paints a thousand words' is very apt in relation to holidays and travel and images are used not only to depict locations and accommodation but also to trigger emotional response from its targeted market.
The taking of holiday snaps has changed significantly over recent years with the advent of digital cameras, the internet in terms of review sites and the explosion of social media. Digital images are readily and easily stored and transmitted across the web to a mass of websites and a wide range of social media platforms.
Holiday photography has become a serious business with many budding amateur photographers keen to demonstrate their skills. There has been a huge growth in websites providing image storage and display facilities, photographic tips and advice, and photography competition websites.
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